Notes from the edit bay.
What we're learning about video, motion, and getting attention in rooms where nobody wants to give it.
Featured · Trade Shows
CES, NRF, HIMSS, RSAC: what to lock in October
The booth video math for the Q1 show season, counted back from doors open: what still fits for January, what October buys you for April, and the one mistake we see on every floor.
OCT 2026 · 4 MIN READ
Explainer Videos
How much does a SaaS explainer video cost?
The per-second rate, what a 60 and a 90 cost, what moves the number, and the $150 subtitle change that tells you more about a studio than its reel does.
OCT 2026 · 4 MIN READ
Explainer Videos
What makes a SaaS product demo video perform
Length, the first five seconds, contrast, and where the video lives: the four things that separate a demo that books meetings from one that gets views.
OCT 2026 · 4 MIN READ
B2B
B2B video marketing: what to make first, second, and third
The order to build a B2B video program in, from buyer research and platform data: a short explainer first, proof second, a sales-email cut third.
SEP 2026 · 4 MIN READ
Brand Films
Corporate video examples: brand films, recruitment, and kickoffs that got used
Six corporate videos we made, from a brand film that refuses to be inspiring to a recruitment piece fronted by the CEO, and the decision that made each work.
SEP 2026 · 3 MIN READ
Explainer Videos
Explainer video examples: seven B2B explainers and why each one works
Seven explainer videos we made for SaaS and security companies, and the one decision in each that made it work: the opening, the length, the visuals, the ask.
SEP 2026 · 3 MIN READ
Process
Pre-production checklist: what has to be decided before a video shoot
The pre-production checklist we run before every filmed video: brief, script, shot list, locations, cast, crew, gear, schedule, releases, and the sign-off.
SEP 2026 · 3 MIN READ
Explainer Videos
Product demo video script: a template that fits in 90 seconds
A fill-in script template for SaaS product demo videos, the word counts that land at 60, 90, and 120 seconds, and the mistakes that make buyers stop watching.
SEP 2026 · 4 MIN READ
Trade Shows
What a trade show video actually costs
Loops, explainers, and mixed-media films: honest numbers, what drives the price, and where not to cut.
SEP 2026 · 3 MIN READ