Product video production
Show what it does. Then show why it matters.
Product videos for hardware, software, and the things people hold in their hands: unboxing, setup, the feature that sells it, and the payoff.
What it is for
Three jobs this video does.
Product launch films
The ninety seconds that introduce a product to the world, for the homepage, the press page, and the campaign.
Setup and how-to videos
Short, clear, shot on the real thing, so support tickets drop and reviews go up.
Feature and use case films
One feature, one customer problem, one clear demonstration, for sales teams and product pages.
Proof
Made by us. Watch it.
A hanging pod filmed in three settings, a fitness machine shot like a short film, trucking software, a technical fabric, and a long-form use case walkthrough. Product video is about the object, so we light it, shoot it, and cut it like it costs what it costs.
What you get
- Launch film, 60 to 120 seconds
- Setup and how-to cuts
- Feature clips for product pages
- Vertical versions for social
- Stills pulled from the shoot
- Captions and multiple languages on request
What it costs
Animated product explainers run $215 per finished second. Filmed product videos are quoted per shoot day, and a one-day studio shoot usually yields a launch film plus three to five short cuts.
Get a quoteQuestions
Before you ask.
How much does a product video cost?
A one-day product shoot with a small crew, plus edit, color, and sound, produces a launch film and a set of short cuts, quoted as one package after a discovery call. Animated product explainers are $215 per finished second, about $13,000 for 60 seconds.
Do we ship the product to you or do you come to us?
Either. Small products come to our studio setup; large products, installations, and anything that needs its real environment we film on location. The Canopy series was filmed in backyards, an apartment, and Hawaii.
Can you make the video before the product is finished?
Yes, from CAD, renders, prototypes, or screenshots. We build the launch film so it is ready the day the product is.
How long should a product video be?
Sixty to ninety seconds for a launch film. Thirty seconds or less for ads. As long as it needs to be for a setup video, because the viewer is holding the product and wants the answer, not the pace.
What makes a product video convert?
Show the problem in the first five seconds, the product solving it by second fifteen, and the payoff before the end. Real hands, real light, no stock. Then cut versions for every place the product is sold.
Also on the menu.
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Tell us what you need made.
One call, one plan, one team from the first draft to the final render.