Crowdfunding video production
Earn the pledge in two minutes.
Kickstarter and crowdfunding videos that have to do three jobs at once: show the product, make you trust the people, and ask for the money without flinching.
Clients we've filmed for
What it is for
Three jobs this video does.
Campaign launch videos
The two to three minute film at the top of the campaign page: problem, product, people, ask.
Product demo cuts
The short versions that prove the product works, for updates and ads during the campaign.
Founder story
Backers fund people. The founder on camera, in the workshop, saying why.
Proof
Made by us. Watch it.
A hanging pod and a wooden sunglasses brand, both funded on Kickstarter. The founder is on camera in both, because backers give to people.
Transcripts
Read what the videos above say. Speaker names are from the films; the text is lightly cleaned from the spoken word.
TreePod Canopy Kickstarter film
Frank Inahara, sales and marketing manager: Hi, I'm Frank Inahara, the sales and marketing manager here at TreePod, and we're excited to introduce you to the latest product. The TreePod Canopy is a lightweight, open, portable hanging space made of canvas. Thanks to your feedback, our latest model is bigger and more open than previous models while keeping the same shaded hammock that we all love. The Canopy is great for both hanging out in the park, patio, or at the beach. The five open windows, which are unique to the Canopy, will allow a breeze to come in, keeping you cool, while the fabric top provides shade to keep you out of the sun.
The TreePod can be assembled just about anywhere, even at the office. The optional frame allows you to hang a TreePod up in places where you're unable to use a ceiling or a tree. It is made of durable canvas and an easy-to-set-up internal frame. The dual-ring construction gives it two and a half times more space than similar products currently on the market. It fits perfectly in the living room.
You can use a tree or a TreePod stand to set up your TreePod in your yard. This is the perfect way to relax after work. The Canopy is great for both socializing and spending time alone. Think of the TreePod as a hammock with superpowers. They will give you all the benefits of a hammock but are much roomier and more comfortable. All TreePods are portable, and they pack down to the size of a camping tent. The setup takes minutes.
Ricardo Bottome, inventor and founder: Hello, I'm Ricardo, inventor and founder of TreePod. From the start, we've been successful thanks to the support and feedback of our backers. Our first campaign in 2015 was for a kids' hanging tree house, and you asked us for an adult version. Now in 2021, we're launching the TreePod Canopy, our largest, roomiest, most open model.
It is 50% bigger than our largest previous model, with a seven-and-a-half-foot base and five large windows. Where will you hang your TreePod? Share your answer with us on social media using #mytreepod for a chance to win fun prizes, including a fully outfitted TreePod. We're a Kickstarter company funded by customers like you. So pledge now to help us launch this new generation of TreePod.
Medicine Werx: Timeless
Every morning we wake up. Then we push ourselves. We try to live a life that reflects our values and accomplish the unimaginable. It feels great to wake up in the morning and know that our vision truly makes a difference. Inspired by artists, musicians, and dreamers, we look out at this destructive world and know that we see the world through a different set of eyes. It's a blessing that you have given us the courage and the strength to follow our dreams and do something we truly love.
Each day is a new opportunity to stand for something you believe in, to create memories that will last a lifetime and do something that inspires you. Share the greatest moments with the people you love. And remember to just be yourself. Who cares what they think? When you express yourself, you push the human race forward. It's people like you that cannot be ignored. We were sent here to achieve something greater. And we know that together we will make a difference.
What you get
- Campaign video, 2 to 3 minutes
- Product demo cut
- Founder story cut
- Vertical ad versions
- Campaign update videos
- Stills for the campaign page
What it costs
Campaign videos are quoted per shoot day plus post. Most are a one or two day shoot with the founders and the product, and the demo and ad cuts come from the same footage.
Get a quoteQuestions
Before you ask.
How much does a Kickstarter video cost?
A one or two day shoot with the founders and the product, plus edit, color, sound, and the demo and ad cuts, is quoted as one package after a discovery call. Animated segments inside the film are $215 per finished second.
How long should a crowdfunding video be?
Two to three minutes for the campaign page, with the product working on screen inside the first thirty seconds. Then thirty-second cuts for the ads that drive traffic to the page.
When should the video be finished relative to the campaign launch?
Two weeks before launch, so the campaign page, the press outreach, and the pre-launch email list all use the finished film. Plan the shoot about ten weeks before launch.
Do you need a finished product to film?
A working prototype is enough. We light it, shoot it carefully, and use renders or animation for the parts that are not built yet, clearly and honestly, which backers respect.
Which crowdfunding campaigns have you filmed?
Canopy, the TreePod hanging pod, and Medicine Werx, a wooden sunglasses brand, both funded on Kickstarter.
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Tell us what you need made.
One call, one plan, one team from the first draft to the final render.