SaaS video production for products that are a screen.
Explainers, launch films, and customer stories for software companies, made by a team that has explained SIEM, SOAR, accessibility testing, and freight marketplaces to the people who buy them. The product is your story. We make it watchable.
Software clients
Why software video is its own craft.
A SaaS product is a screen and an idea. Film the screen and you get a screen recording. Explain the idea and you get a slide deck with a voiceover. The job is to make the idea visible: the risk, the workflow, the thing that used to take a week and now takes a click.
The buyer is technical and busy. A VP of engineering or a security lead will close the tab the moment a video oversimplifies or waves its hands at how it works. We write for that person: specific, accurate, and still clear enough for the CFO who signs.
And the product will change next quarter. We design the UI in the video as a system, so a new release means a frame swap, not a new video.
Proof
Made for software companies.
Platform launches, product explainers, a positioning film, and a customer story. Click any of them.
What we make for SaaS teams
Four jobs, one vendor.
Product explainers
The homepage and demo-page video: one problem, one product, one next step, in 60 to 90 seconds. Animated when the product is a screen or an abstract idea.
Launch and demo films
Built from Figma files, staged environments, or clean UI captures, so the video ships the day the release does. Unreleased product under NDA is normal.
Customer stories
A real user, a real workflow, a number that changed. Filmed at their office or remotely, cut for the case study page and for sales.
Kickoff and conference films
Sales kickoff openers, user conference films, and the hype piece that sets the room before the keynote.
Questions
Before you ask.
How much does a SaaS explainer video cost?
Animated explainers are priced at $215 per finished second: about $13,000 for 60 seconds and $19,000 for 90, with script, storyboard, design, animation, voice, music, and revisions included. A 30-second teaser for paid social starts around $6,500. Filmed customer stories are quoted per shoot day plus post. Every quote is fixed after one discovery call.
Which SaaS and software companies have you made videos for?
KnowBe4 (the Human Risk Management platform launch film and KB4-CON), Spyderbat, Deque, Securonix, Swimlane, 10-4 Systems, and JetPackED, plus work with CloudBlue, Trimble, KOIOS, and Teespring. Security SaaS is our deepest bench; see the cybersecurity page.
Our product changes every sprint. How do you keep the video accurate?
We design the UI in the video as a system, not a screen recording: real layouts, simplified data, your components. When a screen changes, we swap the frame instead of reshooting. Most clients get two to three years out of an explainer this way, with a small refresh when the product has a big release.
Do you understand technical products?
We have explained SIEM, SOAR, accessibility testing, freight marketplaces, endpoint security, and human risk management to their actual buyers. You will not have to teach us what an API is. You will have to tell us what makes yours different, and we will make that the video.
Can we get versions for the website, ads, and sales from one project?
Yes, and you should. The 90-second cut goes on the homepage and demo page, a 30-second cut runs on paid social and pre-roll, a silent captioned cut works on LinkedIn, and sales gets the full version for follow-up emails. We plan the cutdowns at the script stage so every version was built on purpose.
Your product deserves better than a screen recording.
Tell us the product, the page it will live on, and the release date. We'll come back with a plan and a fixed quote within two business days.