Trade show video production

Own the floor.

Silent-first, high-contrast booth loops and explainers for LED walls and booth screens, from about $6,500 for a 30-second loop, delivered two weeks before doors open and built to stop foot traffic from thirty feet away.

Clients we've filmed for

  • Crocs
  • Bluebird Botanicals
  • City Of Boulder
  • Huge
  • CloudBlue
  • Cruisin' Tikis
  • KnowBe4
  • Detoxify
  • Humane Colorado
  • LogRhythm
  • Geistlich
  • Grasslands
  • Starbucks
  • Jack's Solar Garden
  • KOIOS
  • Teespring
  • Prime Robotics
  • Return to Dirt
  • Trimble
  • Rocketship Education
  • Room To Read
  • TUSHY
  • Rugged Entertainment
  • Salto Entertainment
  • Whole Foods
  • Slackline Industries
  • Spyderbat
  • Swimlane
  • TreePod
  • Veriheal
  • VIP

Engineered for the trade show floor.

The Exhibit Loop

15–45 SEC

Silent-optimized, high-contrast motion graphics for video walls and large monitors. Grabs attention from across the floor, where attention is currency.

The Product Explainer

60–120 SEC

A narrative-driven piece that breaks down your product, features, and ROI. Educates prospects at secondary screens while your team is busy.

Product Use Case Film

MIXED MEDIA

Live-action, motion graphics, and demo combined: a real-world problem, your product solving it. Drives attendance before the show and closes deals after.

What a booth video has to do.

Stop the walk-by from thirty feet

An attendee on an expo aisle decides in about two seconds whether your booth is worth slowing down for, and they decide with the sound off. Trade show video production is a different craft from a commercial: high contrast, large type, one claim per cycle, and motion that never stops. We build every loop to read from thirty feet on the actual screen your exhibit house specifies, from a 55-inch monitor to a custom LED wall with an odd pixel count.

Qualify people without a person

Your team can talk to one visitor at a time. The loop talks to everyone walking past, all day, for the whole show, and it does the sorting: the people who stop already know what you make and roughly who it is for. A 30-second exhibit loop on the main screen, a demo-station cut with real product UI, and a 60-second explainer on a tablet cover the three conversations a booth has, and all three come from one production.

Booth loop video for large screens

A booth loop video is a 15 to 45 second cycle with no sound, no voiceover, and one claim per pass, built for the biggest screen in the booth. Large screen trade show animations have their own rules: type sized for the far aisle, contrast that survives hall lighting, and a loop point nobody can see. We render to the exact pixel dimensions of the wall, whether that is a 55-inch monitor or a custom LED wall with an odd aspect ratio, and we supply a test file early so your exhibit house can prove it on the real hardware.

Survive the hall and outlive the show

Booth screens run 30 hours or more over a show, so the loop point has to be seamless and the file has to play from a media server without a hiccup. We deliver ProRes and H.264 masters at native resolution, silent by design, captioned where words matter. Then the same master becomes the LinkedIn cut, the sales follow-up, and next year's re-version: our RSAC clients have run re-versioned loops on the same brand system since 2017, at a fraction of the original cost each year.

After the show

One master, every cut.

Six vertical cutdowns from one booth video, made for LinkedIn and the follow-up email. Same footage, same brand system, one claim each, built for a phone held upright.

Brand · One regenerative partner
Bio-Oss Collagen · 40 years of evidence
Bio-Gide Forte · Collagen membrane
The numbers · 3,300+ publications
vallos · Bone repair scaffold
GEM 21S · Faster healing

The Wall

See it like the show floor.

All playing at once, all silent. Exactly how your booth competes for attention. If a loop works here, it works in the hall.

LogRhythm · RSA Conference
Geistlich · Dental trade show
RSA · Swimlane
Securonix · Branding
LogRhythm · RSA Conference
LogRhythm · RSA Conference

WANT THE SCREEN TO RESPOND? INTERACTIVE BOOTH CONTENT →

Questions

Before you ask.

How much does trade show video production cost?

A 30-second animated booth loop starts around $6,500 at our $215 per finished second, a 90-second explainer around $19,000, and live-action use case films are quoted per shoot day plus post. Multiple screens and versions are priced as a package. A fixed quote follows one discovery call.

Which trade shows have you produced booth video for?

RSA Conference every year since 2017 for LogRhythm, plus Black Hat, KB4-CON, and security and SaaS shows for KnowBe4, Securonix, Swimlane, and Spyderbat. Our per-show pages cover the specific floor, screens, and deadlines for each event.

What format do you deliver in?

High-resolution 4K .MP4 / H.264, optimized for large LED walls, booth screens, and digital platforms.

Can the booth screen be interactive?

Yes. A loop becomes a touch product explorer, a branching demo, or a wall that reacts to the person in front of it, built on the same footage and running on the screen your exhibit house rents. Details on the interactive booth content page.

How do we stand out in a busy convention hall?

High-contrast colors, kinetic typography, fast cuts, and high-resolution display optimization. Visual impact must be immediate and clear from 10–20 feet away.

How do we attract more visitors to our booth?

Give people a reason to slow down from twenty feet away. A silent loop on the biggest screen you have does that better than staff waving: it shows the product, the problem, and one claim in a cycle short enough that nobody waits for it to restart. Then your team only has to talk to the people who already stopped. Pair it with a demo station and a cut of the same video for the post-show email.

What makes a great trade show booth?

One message readable from the aisle, a screen at eye height in the sightline, motion that never stops, a clear place to stand and talk, and something to hand over or send afterward. The video carries the first three; your layout and your people carry the rest. Everything else is decoration.

What does a trade show video production company actually do?

It makes the video that plays on your booth screens: writes it, designs it, animates it, and builds it to read silently from the aisle. Then it delivers every version your exhibit house and your marketing team need: the seamless loop for the wall, the demo-station cut, the LinkedIn cut, the version sales sends after the show. That is our whole focus. We do not film at the show; we make what plays there.

What types of trade show videos get the best results?

The silent booth loop, every time, because it works for the full three days without a person attached to it. After that, a short product demo cut for the screen at the demo station, built from clean UI captures rather than a live screen recording, and a 60-second explainer your team can play on a tablet when a conversation gets technical. Highlight reels of the show itself are nice for social and rarely move a pipeline.

We exhibit at several shows a year. Can one loop cover all of them?

Yes, and it should. We build the master loop in a modular way, then re-version it per show: a new opening card, the screen size for that booth, a different product emphasis if the audience shifts. Re-versions are a fraction of the original price. LogRhythm has run this way across RSAC, Black Hat, and regional shows.

Should we hire a local trade show video company or a national one?

For a booth video, location does not matter at all: it is designed and animated remotely, reviewed on a link, and delivered as files to your exhibit house. What matters is whether the studio has made video for your kind of show floor before. Ours has run at RSAC every year since 2017. Ask about show experience before ZIP code.

How do we keep trade show video costs down?

Decide the loop length before the script (30 seconds beats 60 for a booth), reuse the master across shows, and approve on schedule, since rush timelines are where budgets grow. Skip sound design entirely; nobody hears it. If you also want filming, pick one day and one deliverable list, and let the same footage feed the recap and social cuts.

What is the primary goal of a trade show video?

To be an "Exhibit Magnet" that captures attention from a distance and draws attendees in, or a "Silent Salesperson" that educates leads while your team is busy.

How long does production take?

A simple loop takes 4–6 weeks from script to delivery. Complex product demos with animation or on-location shoots can take up to 10 weeks.

Is a booth loop the same as trade show animation?

Yes. A booth loop is trade show animation built for one job: motion graphics, kinetic type and product renders that read from the aisle with the sound off, at $215 per finished second, so a 30-second loop lands around $6,500. Live-action booth video exists too, but on an LED wall at a convention center animation wins, because it holds contrast, sizes type for the far aisle, and loops without a visible seam.

What is a trade show marketing video, and when does it run?

Three jobs, one master. Before the show, a 30-second cut on LinkedIn and in the invite email drives booth visits. On the floor, the silent loop stops the walk-by and the demo-station cut qualifies the people who stop. After the show, the use case film and six vertical cutdowns carry the follow-up. We plan all three from one script so the booth video is also the campaign.

Do trade show videos need sound?

No. Booths are too noisy, so videos must be silent-first or audio-agnostic. Dynamic visuals, motion graphics, and large clear captions carry the message.

Do you make the booth loop or cover the show itself?

The booth video. We are a display video studio: the silent loop for the wall, the demo-station cut, the explainer for the tablet, each built for the screens you have. We do not send crews to film the show. If you also want coverage, we can point you to event crews we trust, and our loop still runs the whole time.

Can you make a product demo video for the booth?

Yes, and it is the second most useful thing on the stand after the loop. We build it from clean high-resolution UI captures or product footage you provide, cut it to the demo-station screen, and caption it so it reads without sound. Delivered with the loop, weeks before the show, no crew required.

Your next show is closer than you think.

A simple loop takes 4–6 weeks. Complex demos up to 10. Let's work backwards from your show date.