Exhibiting at Black Hat USA 2027?
The most technical security audience of the year walks the Business Hall at Mandalay Bay for two days. They can tell a real product from a slide deck in one loop. We make the loop that survives that look.
317 DAYS UNTIL DOORS OPEN
At a glance
Mandalay Bay Convention Center
Las Vegas
July 31 to August 5, 2027
Attendees
Practitioners, not just buyers
Exhibitors
In the Business Hall
Business Hall days
Your loop runs every hour of them
Our security floor time
RSAC every year
The loudest floor
in cybersecurity.
Black Hat is RSAC's sharper sibling: the Business Hall is smaller, the badges say researcher and red team more often than director, and the crowd rewards precision over polish. A loop that oversells gets a smirk and a walk-by.
The hall at Mandalay Bay is loud and lit for LED. Your video has to be silent-first, specific about what the product actually does, and readable from the aisle in the two seconds you get. We have made that video for security companies since 2017.
Built for the Mandalay Bay Convention Center floor.
Three formats cover every screen at Black Hat: a silent loop for the wall, an explainer for the demo station, and a use case film for the story. Pick one or stack them.
The Clock
Work backwards from July 31.
Every stage gets three weeks, and we hand over finished files two weeks before doors open. Start fourteen weeks out and nobody sweats. Nine weeks of production is the floor we've proven, year after year.
Start by Apr 24
14 weeks out
Paperwork and planning
Contract, kickoff, screen specs, references, schedule.
Start by May 15
11 weeks out
Outline and script
The message, the structure, and what still works with the sound off.
Start by Jun 5
8 weeks out
Storyboard
Every frame drawn and signed off before anything moves.
Start by Jun 26
5 weeks out
Animation or filming
Shoot or animate, then edit, final color, and render, cut to your exact screen dimensions.
Jul 17
2 weeks out
Delivery
Most clients ask for a week. We plan for two: a week of padding if anything goes sideways, and time to test on the real wall.
July 31
Black Hat 2027
Doors open
Your loop is on the wall before the first badge scans.
45 business days
The proven floor
Nine weeks, start to screen. That's the clock LogRhythm's RSA booth video ran on, every year, and it never missed the floor.
Inside nine weeks?
Need a rush order? No problem.
A dedicated team, a compressed clock, the same finish. Tell us when doors open and we'll be on the wall.
Call 720-722-2281Proof
Made for floors like this one.
Booth loops and explainers that ran at RSAC and on trade show and conference screens for tech companies. Click any of them and imagine yours on the Mandalay Bay Convention Center floor.
Questions
Before you ask.
Does a Black Hat booth video need to be different from our RSAC loop?
Usually a re-version, not a new film. The audience is more technical, so we cut the claims down and the mechanism up: less 'AI-powered platform', more of what the product does in the first ten seconds of an incident. Same brand system, same screen specs, a fraction of the original price.
What plays well in the Black Hat Business Hall?
Silent, specific, and fast. Show the attack, show the product catching it, name the integration. Kinetic type carries the message without audio. Skip the stock footage of hoodies; this crowd wears them.
Can you work with a product under embargo until the show?
Yes. Most Black Hat launches are. We sign your NDA, work from staged environments or captures you provide, and keep review links private until doors open.
How much does a Black Hat booth video cost?
A 30-second silent booth loop starts around $6,500 and a 90-second explainer around $19,000, both at $215 per finished second with script, storyboard, design, animation, and revisions included. Re-versions of an existing master are a fraction of that. We quote a fixed price after one call and the screen specs.
Does our Black Hat booth video need sound?
No. Assume nobody hears it. The loop is silent-first: dynamic visuals, motion graphics, and large clear captions carry the message, and it still works if the booth next door is louder than yours.
When do we need to start for Black Hat 2027?
Twelve weeks of production plus two weeks of buffer before doors open means starting by April 24, 2027 for a new film. Nine weeks is the proven floor if approvals move fast. Later than that, call us: a re-version of an existing piece can move on a shorter clock.
Mandalay Bay Convention Center doesn't wait.
Tell us your booth size, screen setup, and goal. We'll come back with a plan and a quote within two business days.