Exhibiting at HIMSS 2027?
Thirty thousand clinicians and hospital IT buyers at McCormick Place, and almost a thousand booths showing a dashboard. Your screen has to prove a patient outcome or a saved hour, silently. We make that screen.
200 DAYS UNTIL DOORS OPEN
At a glance
McCormick Place
Chicago
April 5 to 8, 2027
Attendees
Clinicians and health IT buyers
Exhibitors
Across McCormick Place
Days
April 5 to 8
Buyers per booth
The CIO and the clinician, rarely together
The loudest floor
in health tech.
HIMSS has two buyers walking the same aisle: the CIO who cares about integration, security, and total cost, and the clinician who cares about whether the thing gets out of the way. A loop written for one loses the other. We write for both: the workflow on screen, the outcome in the caption, the integration named once.
McCormick Place is vast and bright. Silent-first, high-contrast, large captions, and a demo-station cut for the conversations that start.
Built for the McCormick Place floor.
Three formats cover every screen at HIMSS: a silent loop for the wall, an explainer for the demo station, and a use case film for the story. Pick one or stack them.
The Clock
Work backwards from April 5.
Every stage gets three weeks, and we hand over finished files two weeks before doors open. Start fourteen weeks out and nobody sweats. Nine weeks of production is the floor we've proven, year after year.
Start by Dec 28
14 weeks out
Paperwork and planning
Contract, kickoff, screen specs, references, schedule.
Start by Jan 18
11 weeks out
Outline and script
The message, the structure, and what still works with the sound off.
Start by Feb 8
8 weeks out
Storyboard
Every frame drawn and signed off before anything moves.
Start by Mar 1
5 weeks out
Animation or filming
Shoot or animate, then edit, final color, and render, cut to your exact screen dimensions.
Mar 22
2 weeks out
Delivery
Most clients ask for a week. We plan for two: a week of padding if anything goes sideways, and time to test on the real wall.
April 5
HIMSS 2027
Doors open
Your loop is on the wall before the first badge scans.
45 business days
The proven floor
Nine weeks, start to screen. That's the clock LogRhythm's RSA booth video ran on, every year, and it never missed the floor.
Inside nine weeks?
Need a rush order? No problem.
A dedicated team, a compressed clock, the same finish. Tell us when doors open and we'll be on the wall.
Call 720-722-2281Proof
Made for floors like this one.
Booth loops and explainers that ran at RSAC and on trade show and conference screens for tech companies. Click any of them and imagine yours on the McCormick Place floor.
Questions
Before you ask.
How do we show patient data on a booth screen?
You do not. We build the UI in the video with synthetic, obviously fictional records, so compliance never has to review a frame and the demo still looks real. Your team can say so on the stand.
Which matters more on the HIMSS floor: the clinical story or the IT story?
Both, in that order. Lead with the clinician's minute, then show where it sits in the stack. Two 30-second loops alternating on the same screen also works and costs less than you think.
Can we get a version for the hospital sales cycle after the show?
Yes. The same master becomes a 90-second explainer for the RFP stage and a captioned LinkedIn cut, planned at the script stage so nothing is an afterthought.
How much does a HIMSS booth video cost?
A 30-second silent booth loop starts around $6,500 and a 90-second explainer around $19,000, both at $215 per finished second with script, storyboard, design, animation, and revisions included. Re-versions of an existing master are a fraction of that. We quote a fixed price after one call and the screen specs.
Does our HIMSS booth video need sound?
No. Assume nobody hears it. The loop is silent-first: dynamic visuals, motion graphics, and large clear captions carry the message, and it still works if the booth next door is louder than yours.
When do we need to start for HIMSS 2027?
Twelve weeks of production plus two weeks of buffer before doors open means starting by December 28, 2026 for a new film. Nine weeks is the proven floor if approvals move fast. Later than that, call us: a re-version of an existing piece can move on a shorter clock.
McCormick Place doesn't wait.
Tell us your booth size, screen setup, and goal. We'll come back with a plan and a quote within two business days.