Promotional video production
One video that sells the thing.
Promo videos for launches, offers, openings, and seasons: the piece that goes on the landing page, the ad, and the email, and makes someone act. Filmed or animated, cut in every length the campaign needs.
What it is for
Three jobs this video does.
Launches and openings
A new store, a new product, a new service. The promo that announces it, shows it, and tells people what to do next, ready the day the doors open.
Offers and seasons
Holiday pushes, enrollment windows, and limited runs. One idea, one date, one line, with cutdowns for every channel the offer runs on.
Company and service promos
The two-minute piece that explains what you do and why people choose you, for the homepage, the sales deck, and the trade show screen.
Proof
Made by us. Watch it.
A grocery chain's store opening, an agriculture brand, a Kickstarter launch, a telehealth service, a security product launch, and a touring show. Different offers, same job: make the audience want the thing and know where to get it.
Transcripts
Read what the videos above say. Speaker names are from the films; the text is lightly cleaned from the spoken word.
Whole Foods Market: bike build giveaway
Whole Foods Market in the Rocky Mountain region came together with Can'd Aid here in Longmont to help build bikes, 113 bikes, to give to kids at Northridge Elementary and make it really special for this Longmont opening. This is the first time we've ever done anything on this large of a scale. Whole Foods wanted to really kick off their opening and do something with a bang here in the community, and I think this is a great way to do that. We got to put on one of the coolest events our team has ever been a part of.
These kids have no idea what's being done on a Saturday morning. It's going to be a surprise. They're going to show up and they're not going to know what's happening that day. What an awesome celebration and a great surprise for our students to get these bikes. To me, that's more the reward, seeing their faces when they actually receive it. It's fun to see. I mean, there's a baby that's two months old, there's people here with their dogs. It's fun to see a lot of the young kids, because they're giving back to the community, and that's what it's all about.
Seeing all the people that came out today and volunteering was incredible. We had kids and bikes and old people, young people, entire families came out. We were expecting 40 volunteers, but we ended up having over 100 volunteers. To see the look on their faces when they know these bikes are for them, I'm at a loss for words. Our children knew they were going on a surprise field trip. They had no idea where they were going, so when they came in they were pretty overwhelmed. My earliest memories are on my bike, so to be able to offer that to these kids, that's a big deal. See the smile on their faces, it's awesome. For some of them this will be the best Christmas ever. Seeing the parents who were so grateful. It was probably the most spectacular opening event I've been a part of. It was just really a super big blessing for our children.
Vegalab promo
Vegalab: driven to be a world leader in biological research, discovery, and innovation. Our laboratory maintains a harmonized integrity with sustainability at its core, dedicated to the discovery and creation of products without depleting the Earth of its resources. Our mission is to create all-natural organic products that foster a healthier tomorrow, touching millions of lives every day. Through research, discovery, and innovation, Vegalab advances the global organic and sustainability standards. Vegalab: discovery comes naturally to us.
Medicine Werx: Timeless
Every morning we wake up. Then we push ourselves. We try to live a life that reflects our values and accomplish the unimaginable. It feels great to wake up in the morning and know that our vision truly makes a difference. Inspired by artists, musicians, and dreamers, we look out at this destructive world and know that we see the world through a different set of eyes. It's a blessing that you have given us the courage and the strength to follow our dreams and do something we truly love.
Each day is a new opportunity to stand for something you believe in, to create memories that will last a lifetime and do something that inspires you. Share the greatest moments with the people you love. And remember to just be yourself. Who cares what they think? When you express yourself, you push the human race forward. It's people like you that cannot be ignored. We were sent here to achieve something greater. And we know that together we will make a difference.
Veriheal commercial
So, I certainly hesitated at first about getting my medical marijuana card. I knew what the advantages were, but there was a lot of unknown. Veriheal helps connect you with a medical professional who can answer your questions. Veriheal has helped over a quarter million patients get their medical cards nationwide. Veriheal helps patients get their medical marijuana card by basically facilitating the whole process.
I would recommend Veriheal to get your card based on the quick access to doctors. You're able to get your money back if you don't get approved. I would tell someone who's considering using Veriheal to stop hesitating and do it. They will put you in touch with a doctor you can trust, and you will end up having a medical marijuana card that's going to benefit you in more ways than you know. Many are curious if they would even qualify. So, why not have the conversation with a medical professional? Get approved, or your money back.
What you get
- Hero promo, 60 to 120 seconds
- 30 and 15 second cutdowns
- Vertical and square versions for social
- Silent captioned cut for feeds
- Stills and thumbnails from the shoot
- Music licensed for where it runs
What it costs
Animated promos run $215 per finished second, about $6,500 for 30 seconds. Filmed promos are quoted per shoot day plus post; a one-day shoot with edit, color, sound, and the cutdowns lands around $15,000.
Get a quoteQuestions
Before you ask.
How much does a promotional video cost?
A 30-second animated promo starts around $6,500 at $215 per finished second. A filmed promo with a one-day shoot, small crew, edit, color, sound, and a set of cutdowns lands around $15,000; extra days, locations, cast, or motion graphics move it up. We fix the number after one discovery call, and the cutdowns are priced as one package.
What is the difference between a promotional video and a commercial?
A commercial is built for paid airtime: 30 or 15 seconds, broadcast spec, one idea. A promotional video is usually longer, lives on your own channels (landing page, email, social, the sales deck), and can explain as well as sell. Most promo projects produce both from the same shoot.
How long does a promo video take to make?
About twelve weeks on our normal clock, three weeks a stage. A launch date that is closer than that is common; tell us the date and we will say the same day whether we can hit it and what has to be decided fast for that to happen.
Filmed or animated?
Filmed when the promise is people, place, or a physical product, like the Whole Foods opening or the Vegalab piece. Animated when the product is software or an idea, or when there is nothing to film yet. Mixed media, live action with motion graphics on top, is often the answer for launches.
Can you deliver versions for every platform?
Yes, and we plan them at the script stage: the hero cut for the page, a 30 and a 15 for ads, vertical and square for social, and a silent captioned version for feeds. One shoot, one family of videos built on purpose rather than cropped at the end.
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Tell us what you need made.
One call, one plan, one team from the first draft to the final render.