Explainer video production
Clarity converts.
An animated explainer video company for SaaS, security, and healthcare: 60 to 90 second product explainers at $215 per finished second, about $13,000 for 60 seconds, delivered in twelve weeks. We turn high-stakes technical products into stories buyers actually understand, built to move activation and trial-to-paid rather than just look expensive.
Clients we've filmed for
Transcripts
Read what the videos above say. Speaker names are from the films; the text is lightly cleaned from the spoken word.
JetPackED explainer
Digital learning programs are now as common as textbooks in schools across our country. Three out of four schools nationwide are using digital programs to support student learning. The average school has access to anywhere from 40 to 60 online learning programs, but teachers are losing hours of valuable time sifting through mountains of data for every student. And let's be honest, no one has time for that.
I had to surf through every dashboard for every online program that my class uses just to understand what my kids accomplished that day. It was too time-consuming, so I only end up using like two programs, if that. We used to use online learning programs, but honestly it just felt like a way to fill time, and it felt completely separate from our instruction.
We shouldn't waste our teachers' time or our students' potential. And now we don't have to. Introducing JetPackED, a data platform that empowers teachers to personalize support for each and every student in a fraction of the time. What once took hours now takes minutes. This first-of-its-kind platform equips teachers to regularly evaluate student progress across multiple programs in one spot; identify when students are stuck and require extra support, are ready for more of a challenge, or simply need to get offline after their just-right dosage is completed.
It also recommends student groupings for interventions, and school leaders and administrators use daily data to identify ways to better customize their coaching and professional development support for each teacher. JetPackED's student portal shows learners the daily progress and weekly goals they are working towards, which builds student agency and ownership of their learning. JetPackED sends parents an automated student progress report twice per week via text or email. This helps parents understand their child's learning goals, provide at-home support to complete those goals, and celebrate their success.
I didn't become a teacher to sit behind a computer and crunch data. I teach because I care about my students. I love seeing them grow and get one step closer to their goals, and JetPackED gives me more time and tools to do that. JetPackED makes it really easy to celebrate students, classes, and entire grade levels, and this brings a huge amount of joy to students, because they see that they've achieved their goals and they're really bringing it for their entire class.
AIDA: fighting AI with AI
In every breach there's a moment. One email, one click, a split second that turns routine into catastrophe. This is when the stakes are highest, and when AIDA steps in. AIDA is a suite of AI-powered agents that transforms your employees into active threat detectors. It analyzes user behavior data to deliver automated, personalized training while reducing administrative work for security teams. As AIDA continuously adapts, it automatically lowers human risk, proven by measurable drops in risk scores across your organization.
Personalized training ensures every employee is equipped to face today's most sophisticated attacks. Realistic phishing simulations mirror the tactics of cyber criminals. Timely knowledge refreshers turn your security policies into expertise. AI-generated quizzes ensure compliance is more than just a checkbox. The result: your team is prepared for anything, backed by the most advanced defense technology on the planet. Because in the battle against AI-powered cyber crime, the strongest defense is human resilience. AIDA: fighting AI with AI. Discover it today at knowbe4.com.
Spyderbat: Attack Tracing and Intercept
A chasm exists between threat detection and response. It's defined by the manual effort required to triage and investigate security alerts. Its depth is measured by alert volume. Its width is measured by the time required to thoroughly investigate them. There are too many alerts. We rely on priority to sort what gets our attention. Existing tools only detect individual symptoms, requiring manual expertise to determine the full picture and root cause. In our investigations, we struggle to retrace the attack under enormous time pressure and constraints. This combination of alert volume and manual effort creates a constant state of anxiety. What did I miss?
What if we could bridge the chasm with a new approach? One that instantly illuminates false positives, catches would-be false negatives, and accurately spots emerging attacks. An approach that radically reduces alert volume and compresses investigation time. This is Spyderbat Attack Tracing and Intercept. A key to ATI is the operations plane. The operations plane proactively links causal connections between ground-truth activities. Causal connections exist within and across systems over potentially long periods of time. Using your existing threat detection systems such as SIEM, EDR, firewalls, or cloud-based protection, security information is layered on the operations plane, illuminating false positives and credible attacks. Enriched context such as threat intelligence, cloud tags, and suspicious activities adds color to the attacker's path.
Fused together, the operations plane links seemingly disparate security events and benign activity into a live trace of the attack. Attack traces present a clear, accurate, and complete depiction of all causally connected steps leading to and following a security alert. This instant, clear view enables immediate intercept and complete eradication of the attack. Spyderbat's game-changing Attack Tracing and Intercept is fast, accurate, complete. Intercept the attack with Spyderbat ATI. No longer worry about what is missing. To see Spyderbat ATI in action, go to spyderbat.com.
Deque: axe MCP Server
Digital accessibility backlogs. You deserve a new approach. The axe MCP Server directly connects Deque's digital accessibility expertise to your development tools. Get tailored remediation guidance when and where you need it, even within the IDE. Accept or reject the fix with a click. The result? Clean, accessible code. axe MCP Server: fast, simple, empowering. Sign up for the future of digital accessibility with Deque.
Securonix brand film
This isn't an uplifting video about humanity rising to new heights. We're not going to share lofty thoughts about the cloud and how it enables us to do things we've never dreamed of. Want to be moved? Read a poem. Want a partner that protects your data and keeps your enterprise flying high? Let's talk.
We're Securonix, and this flock of starlings, while evocative, is no match for those who want to bring your world crashing down. That's where we rise to the occasion with unpoetic yet highly effective cybersecurity capabilities, like category-pioneering behavior analytics and big data architecture that's designed to handle massive volume. Like big-city time-lapse kind of volume. We deliver SIEM like no other, with built-in UEBA and SOAR, so you can reduce noise, prioritize high-fidelity alerts, and outmaneuver threats with the speed and agility of this totally symbolic athlete.
And you know what makes it even more empowering? Our scalable platform is built for the cloud, in the cloud. Not fluffy metaphorical clouds that look like puppies and bunnies. All at a predictable price that keeps your cybersecurity costs from climbing into the stratosphere. There. Are you inspired now? Feeling total peace of mind? Good. Let's end on a high note with shots of eagles, jets, and hang gliders.
Whole Foods Market: bike build giveaway
Whole Foods Market in the Rocky Mountain region came together with Can'd Aid here in Longmont to help build bikes, 113 bikes, to give to kids at Northridge Elementary and make it really special for this Longmont opening. This is the first time we've ever done anything on this large of a scale. Whole Foods wanted to really kick off their opening and do something with a bang here in the community, and I think this is a great way to do that. We got to put on one of the coolest events our team has ever been a part of.
These kids have no idea what's being done on a Saturday morning. It's going to be a surprise. They're going to show up and they're not going to know what's happening that day. What an awesome celebration and a great surprise for our students to get these bikes. To me, that's more the reward, seeing their faces when they actually receive it. It's fun to see. I mean, there's a baby that's two months old, there's people here with their dogs. It's fun to see a lot of the young kids, because they're giving back to the community, and that's what it's all about.
Seeing all the people that came out today and volunteering was incredible. We had kids and bikes and old people, young people, entire families came out. We were expecting 40 volunteers, but we ended up having over 100 volunteers. To see the look on their faces when they know these bikes are for them, I'm at a loss for words. Our children knew they were going on a surprise field trip.
They had no idea where they were going, so when they came in they were pretty overwhelmed. My earliest memories are on my bike, so to be able to offer that to these kids, that's a big deal. See the smile on their faces, it's awesome. For some of them this will be the best Christmas ever. Seeing the parents who were so grateful. It was probably the most spectacular opening event I've been a part of. It was just really a super big blessing for our children.
Swimlane explainer: security automation and orchestration
We all start small. An idea becomes a business, and that business grows into an enterprise. Strong, profitable, built to last. But with great power comes great vulnerability. The average organization faces over 10,000 new security alarms every day, and the complexity and volume frequently overwhelms the analysts tasked with stopping them. Current IR processes make analysts manually navigate multiple specialized platforms to identify, respond to, and document every threat. These processes are inefficient and difficult to learn, and lead to unresolved or unseen alerts. The potential for human error is high, but the problem is not your staff. It's your system.
Swimlane delivers a better, more accurate solution through security automation and orchestration that adapts to fit the people, processes, and technologies you already have in place. It easily integrates with other systems and adapts over time to keep up with the pace of IT innovation. An easily customized, intuitive interface allows you to simplify administrative tasks without sacrificing flexibility. Your team's ability to rapidly respond to an incident is critical, and no viable threat is too small to investigate.
Phishing is one of the most common methods of infiltration because it's both effective and simple to execute, and most security operations are dependent on a growing combination of tools and manual processes to detect, research, and respond to the daily flood of potential attacks. This exhausts personnel, wastes precious time, and leads to costly mistakes.
Swimlane drastically reduces resolution times while minimizing the potential for error by automating significant portions of the incident response process. This includes steps like submitting data to threat intelligence platforms for analysis, submitting attachments to a sandboxing platform for additional inspection, and quarantining infected devices and notifying impacted users. By typically automating as much as 80 to 90% of an IR workflow, Swimlane drastically increases the response capacity of your SOC without adding overhead.
At its core, cybersecurity is driven by high-value expert analysis. Burdening your security team with manual tasks like copying and pasting evidence, sending email notifications, and opening trouble tickets leads to slow response times, inconsistent investigations, and unresolved alerts. Through automation and orchestration, Swimlane equips your SOC for maximum efficiency and ROI. Protecting your business may not be simple, but it can be a lot easier.
Built for your growth targets.
In a crowded market, clarity is the competitive advantage. Every frame is optimized for the psychology of the buyer journey. Engagement first, conversion always.
- →KPI-focused creative · engineered to hit your growth targets
- →Instant UI clarity · complex tech, immediate buyer understanding
- →High-velocity sales tools · punchy clips that help your team close faster
- →Enterprise storytelling · cinema-quality narratives that build brand equity
- →Frictionless production · a partner that moves at the speed of your roadmap
What we make · SaaS, tech, healthcare
Videos for teams with something complex to explain.
What an explainer video has to do.
Earn the second sentence
The first ten seconds decide whether a buyer keeps watching, and they decide on one thing: do these people understand my problem. So the script opens on the viewer's situation, not the product's feature list, and it lives where the decision happens, the homepage above the fold and the demo request page. Sixty to ninety seconds is the range that gets finished; a technical walkthrough for sales follow-up can run to two minutes.
Show the product doing the thing
An explainer video that describes a product loses to one that shows it working. We build the UI in the video as a system, with real layouts, your components, and clean synthetic data, so a dashboard reads as the real dashboard without a compliance review. Animated explainers are priced at $215 per finished second, about $19,000 for 90 seconds, with script, storyboard, design, animation, voice, music, and revisions included; the script runs roughly 200 words.
Explainer video production in Denver and beyond
Our explainer team is based in Colorado (see video production in Denver), with Denver and Boulder companies among the longest-running clients: LogRhythm's booth and product explainers every year since 2017, work for the City of Boulder, Jack's Solar Garden, Humane Colorado, and the Denver agency Grasslands. Most projects run remote from the first call, so a SaaS team in Austin or London gets the same twelve-week process, and a Front Range team can have us in the room for the kickoff.
Keep working after launch
A good explainer gets reused for years. We plan the cutdowns at the script stage: a 30-second version for paid social, a silent captioned cut for LinkedIn, the full version for sales emails. When the product ships a release, the changed screen is a frame swap, not a reshoot. KnowBe4 launched its Human Risk Management platform with one, and the four-stage process, about twelve weeks with an approval at the end of each, is the same every time.
Questions
Before you ask.
The first answer below is the rate. The full explainer video cost guide has the price table, what the market charges, and the five things that move a quote.
How much does an explainer video cost?
Animated explainers are priced at $215 per finished second: about $13,000 for 60 seconds and $19,000 for 90, with script, storyboard, design, animation, voice, music, and revisions included. Live-action explainers are quoted per shoot day plus post. Every quote is fixed after one discovery call.
How long does an explainer video take?
About twelve weeks: four three-week stages for planning, outline and script, storyboard, and animation, with one approval at the end of each. Need it faster? No problem. Call us and we will tell you the date we can hit.
Do explainer videos actually work?
They work when they sit where the decision happens: the homepage above the fold, the demo request page, and the follow-up email after a sales call. They fail as a one-off social post. Our SaaS and cybersecurity clients use theirs for years: KnowBe4 launched its Human Risk Management platform with one, and LogRhythm's booth videos have opened RSAC every year since 2017.
How do you make an explainer video?
Script first: one problem, one product, one next step, in roughly 200 words for 90 seconds. Then a storyboard you approve frame by frame, then design, animation, voice, music, and mix, with one approval at the end of each stage. You can make one yourself with a template tool. What a studio adds is the script discipline, original design in your brand, and a piece that still looks right in three years.
What makes a good explainer video?
A single clear promise in the first ten seconds, a viewer who recognizes their own problem, a product shown doing the thing rather than described, and an ending that says what to do next. Under 90 seconds. Everything else is style.
How long should a SaaS explainer video be?
Sixty to ninety seconds for a homepage or a demo request page. Thirty seconds for paid social and pre-roll. Up to two minutes for a technical walkthrough your sales engineers will send after a call.
Animated or live action for a software product?
Animated when the product is a screen, a dashboard, or an abstract idea like risk or data, and always when the product has not shipped yet. Live action when the story is the people using it. Most of our SaaS and cybersecurity explainers are animated, and our best sales films mix both.
Can you make an explainer before the product is finished?
Yes. We build polished product demos from screenshots, Figma files, and mockups, so the launch video is ready the day the product is. KnowBe4 and Spyderbat both launched with explainers made this way.
Which companies have you made explainer videos for?
KnowBe4 (the Human Risk Management platform film), Deque, JetPackED, Spyderbat, Securonix, and Swimlane in SaaS and cybersecurity, plus commercial spots for Whole Foods Market and Veriheal.
We are an early-stage startup with a budget under $5,000. Is that enough?
At $215 per finished second, $5,000 buys about 23 seconds of finished animation, which is a strong teaser or a homepage loop but not a full explainer. A 30-second piece starts around $6,500 and most explainers run 60 to 90 seconds. Tell us the number and the goal and we will say what it buys, including a shorter cut now and the full version later.
Can you deliver an explainer in three weeks for a product launch?
Sometimes. A 30-second piece or a short cut can move on a rush clock with a dedicated team; a full 90-second explainer in three weeks depends on how fast your approvals come, because script and storyboard sign-off gate everything after them. Tell us the launch date and we will tell you the same day whether we can hit it.
Let's talk about your goals.
Product not finished? No problem. We build polished demos from screenshots and mockups, so your launch video is ready before launch.