Clarity converts.
We turn high-stakes technical products into stories buyers actually understand: explainers engineered to move CAC, activation, and trial-to-paid, not just look expensive. SaaS, tech, healthcare, whoever has something complex to explain.
Built for your growth targets.
In a crowded market, clarity is the competitive advantage. Every frame is optimized for the psychology of the buyer journey. Engagement first, conversion always.
- →KPI-focused creative · engineered to hit your growth targets
- →Instant UI clarity · complex tech, immediate buyer understanding
- →High-velocity sales tools · punchy clips that help your team close faster
- →Enterprise storytelling · cinema-quality narratives that build brand equity
- →Frictionless production · a partner that moves at the speed of your roadmap
What we make · SaaS, tech, healthcare
Videos for teams with something complex to explain.
What an explainer video has to do.
Earn the second sentence
The first ten seconds decide whether a buyer keeps watching, and they decide on one thing: do these people understand my problem. So the script opens on the viewer's situation, not the product's feature list, and it lives where the decision happens, the homepage above the fold and the demo request page. Sixty to ninety seconds is the range that gets finished; a technical walkthrough for sales follow-up can run to two minutes.
Show the product doing the thing
An explainer video that describes a product loses to one that shows it working. We build the UI in the video as a system, with real layouts, your components, and clean synthetic data, so a dashboard reads as the real dashboard without a compliance review. Animated explainers are priced at $215 per finished second, about $19,000 for 90 seconds, with script, storyboard, design, animation, voice, music, and revisions included; the script runs roughly 200 words.
Keep working after launch
A good explainer gets reused for years. We plan the cutdowns at the script stage: a 30-second version for paid social, a silent captioned cut for LinkedIn, the full version for sales emails. When the product ships a release, the changed screen is a frame swap, not a reshoot. KnowBe4 launched its Human Risk Management platform with one, and the four-stage process, about twelve weeks with an approval at the end of each, is the same every time.
Questions
Before you ask.
How much does an explainer video cost?
Animated explainers are priced at $215 per finished second: about $13,000 for 60 seconds and $19,000 for 90, with script, storyboard, design, animation, voice, music, and revisions included. Live-action explainers are quoted per shoot day plus post. Every quote is fixed after one discovery call.
How long does an explainer video take?
About twelve weeks: four three-week stages for planning, outline and script, storyboard, and animation, with one approval at the end of each. Need it faster? No problem. Call us and we will tell you the date we can hit.
Do explainer videos actually work?
They work when they sit where the decision happens: the homepage above the fold, the demo request page, and the follow-up email after a sales call. They fail as a one-off social post. Our SaaS and cybersecurity clients use theirs for years: KnowBe4 launched its Human Risk Management platform with one, and LogRhythm's booth videos have opened RSAC every year since 2017.
How do you make an explainer video?
Script first: one problem, one product, one next step, in roughly 200 words for 90 seconds. Then a storyboard you approve frame by frame, then design, animation, voice, music, and mix, with one approval at the end of each stage. You can make one yourself with a template tool. What a studio adds is the script discipline, original design in your brand, and a piece that still looks right in three years.
What makes a good explainer video?
A single clear promise in the first ten seconds, a viewer who recognizes their own problem, a product shown doing the thing rather than described, and an ending that says what to do next. Under 90 seconds. Everything else is style.
How long should a SaaS explainer video be?
Sixty to ninety seconds for a homepage or a demo request page. Thirty seconds for paid social and pre-roll. Up to two minutes for a technical walkthrough your sales engineers will send after a call.
Animated or live action for a software product?
Animated when the product is a screen, a dashboard, or an abstract idea like risk or data, and always when the product has not shipped yet. Live action when the story is the people using it. Most of our SaaS and cybersecurity explainers are animated, and our best sales films mix both.
Can you make an explainer before the product is finished?
Yes. We build polished product demos from screenshots, Figma files, and mockups, so the launch video is ready the day the product is. KnowBe4 and Spyderbat both launched with explainers made this way.
Which companies have you made explainer videos for?
KnowBe4 (the Human Risk Management platform film), Deque, JetPackED, Spyderbat, Securonix, and Swimlane in SaaS and cybersecurity, plus commercial spots for Whole Foods Market and Veriheal.
We are an early-stage startup with a budget under $5,000. Is that enough?
At $215 per finished second, $5,000 buys about 23 seconds of finished animation, which is a strong teaser or a homepage loop but not a full explainer. A 30-second piece starts around $6,500 and most explainers run 60 to 90 seconds. Tell us the number and the goal and we will say what it buys, including a shorter cut now and the full version later.
Can you deliver an explainer in three weeks for a product launch?
Sometimes. A 30-second piece or a short cut can move on a rush clock with a dedicated team; a full 90-second explainer in three weeks depends on how fast your approvals come, because script and storyboard sign-off gate everything after them. Tell us the launch date and we will tell you the same day whether we can hit it.
Let's talk about your goals.
Product not finished? No problem. We build polished demos from screenshots and mockups, so your launch video is ready before launch.