Testimonial video production

Let the customer do the selling.

Testimonial and case study videos where a real customer explains the problem, the decision, and the result, in their words, on camera, in their place.

Three women in conversation on a couch in a bright living room, from the Curable customer story
  • Crocs
  • Bluebird Botanicals
  • City Of Boulder
  • Huge
  • CloudBlue
  • Cruisin' Tikis
  • KnowBe4
  • Detoxify
  • Humane Colorado
  • LogRhythm
  • Geistlich
  • Grasslands
  • Starbucks
  • Jack's Solar Garden
  • KOIOS
  • Teespring
  • Prime Robotics
  • Return to Dirt
  • Trimble
  • Rocketship Education
  • Room To Read
  • TUSHY
  • Rugged Entertainment
  • Salto Entertainment
  • Whole Foods
  • Slackline Industries
  • Spyderbat
  • Swimlane
  • TreePod
  • Veriheal
  • VIP

What it is for

Three jobs this video does.

Customer testimonials

One customer, two minutes, the story a sales rep would tell if they had the footage.

Case study films

Problem, solution, numbers. For the pricing page and the last meeting before the signature.

Founder and alumni stories

For nonprofits and brands whose best proof is a person, not a product.

Proof

Made by us. Watch it.

A ranch talking about an agriculture product, founders talking about why they started, and alumni talking about what changed. Testimonials work when the person is comfortable and the questions are good.

Vegalab and Deseret RanchVegalab and Deseret RanchRoom to Read foundersRoom to Read foundersCurableCurableRoom to Read alumniRoom to Read alumniSreynea, Room to ReadSreynea, Room to ReadSenghonh, Room to ReadSenghonh, Room to Read

What you get

  • Testimonial film, 90 to 180 seconds
  • Case study cut with results
  • 30-second social version
  • Pull quotes as stills
  • Transcript for the web page
  • Multiple customers from one trip

What it costs

Testimonials are quoted per shoot day plus post. One crew day at a customer site usually yields the full story, a short cut, and social clips; we route trips to film two or three customers in one week.

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Questions

Before you ask.

How much does a testimonial video cost?

A one-day shoot at the customer’s location with a two-person crew, plus edit, color, sound, and a social cut, is quoted as one package after a discovery call. Filming two or three customers on one trip brings the per-story cost down.

How do you get customers to say something useful on camera?

We interview, we do not script. A pre-call, good questions, and a conversation instead of a read. The customer forgets the camera in about four minutes and that is where the usable footage starts.

Can you film customers remotely?

Yes, when travel does not make sense. We direct remotely with a local crew, or for smaller budgets, a guided remote-capture kit. In-person still produces the better film.

How long should a customer story be?

Ninety seconds to two minutes for the full story, thirty seconds for the social cut, and the pull quotes as stills for the sales deck.

Do we need legal releases from customers?

Yes, and we bring them. Appearance releases for every person on camera and a location release for the site, cleared before the shoot day.

Also on the menu.

All video services →
A woman on a wooden dock with arms raised facing a turquoise spring, from the Securonix brand filmBrand filmsSinet, a student in the Room to Read Girls Education Program in Cambodia, speaking to cameraNonprofit storiesTwenty schoolgirls in white uniforms walking together down a tree-lined road toward camera, from the She Creates Change episode KeyaDocumentary films

Tell us what you need made.

One call, one plan, one team from the first draft to the final render.

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