B2B video production for buyers who decide by committee.
Explainers that earn the demo, films sales can send, customer stories that supply the proof, and the kickoff and booth pieces that open the year. Made for software, security, industrial, and healthcare companies, most of them clients for years.
B2B video has a different job.
A consumer video has to make one person want something. A B2B video has to make one person want it, then hold up when they forward it to five people who did not ask to watch it, including the one who signs. Specific beats clever. Accurate beats moving.
So we write for the technical buyer first, in their words, and keep it clear enough for the executive who watches the last thirty seconds. The product does the thing on screen. The number that changed is a real number.
And because a B2B pitch changes every quarter, we build the assets as a system: the explainer, the cutdowns, the sales version, and the booth loop share a design, so a new release means a frame swap, not a new project.
Proof
Made for business buyers.
A platform launch, two positioning films, two product explainers, and a sales kickoff opener. Click any of them.
Transcripts
Read what the videos above say. Speaker names are from the films; the text is lightly cleaned from the spoken word.
How Securonix is different
Securonix isn't like your traditional SIEM solution. Yes, we identify cybersecurity threats across your cloud, on-premise, and edge devices. But say goodbye to the hassle of managing your SIEM infrastructure. Our SIEM-as-a-service brings your data into one robust cloud platform that is managed 24/7 by Securonix, delivering a quick return on investment with our rapid deployment process. Analytics is seamlessly delivered and updated on an ongoing basis, so you can focus on threats against your organization. As a Gartner Magic Quadrant leader, Securonix delivers an analytics-powered SIEM to enable unparalleled threat detection and response with minimal operational overhead.
How does Securonix enrich your data for threat detection? Our architecture collects huge amounts of security data across a variety of data sources and enriches them in real time with critical user and business context. Analysts gain the ability to search on enriched events across live and historic data for unmatched threat hunting and investigation. Securonix's cloud-native approach ensures elastic scalability to optimize cost and performance, while enabling fast and effective detection and response.
Now, we know that data collection is only half the story. What makes Securonix advanced analytics different? To catch the modern attacker, you need to closely monitor the behavior of users, computers, and IoT devices across an organization's network for suspicious anomalies. Securonix utilizes patented machine learning to monitor behavior patterns compared to baseline normal and detect suspicious deviations or anomalies. Securonix uniquely stitches together anomalies using threat chains that reduce noise for the analyst and give them a clear view of threat escalation. To enable users to act on and remediate threats, Securonix includes built-in case management and SOAR capabilities for investigation and response, providing an end-to-end security operations platform that minimizes your mean time to respond.
How does Securonix empower you to be immediately effective? With Securonix, you'll hit the ground running. On day one, your Securonix solution will run hundreds of pre-built use cases, covering popular data sources from firewalls to endpoint tools to cloud services. These use cases are mapped to the MITRE ATT&CK framework, covering common tactics and techniques. With the Securonix sandbox, you can test and tune the use cases for effectiveness using our self-learning algorithms and deploy to production without disruption. Outmaneuver advanced threats with the Securonix Next-Gen SIEM. Visit securonix.com today to request a demo.
Swimlane explainer: security automation and orchestration
We all start small. An idea becomes a business, and that business grows into an enterprise. Strong, profitable, built to last. But with great power comes great vulnerability. The average organization faces over 10,000 new security alarms every day, and the complexity and volume frequently overwhelms the analysts tasked with stopping them. Current IR processes make analysts manually navigate multiple specialized platforms to identify, respond to, and document every threat. These processes are inefficient and difficult to learn, and lead to unresolved or unseen alerts. The potential for human error is high, but the problem is not your staff. It's your system.
Swimlane delivers a better, more accurate solution through security automation and orchestration that adapts to fit the people, processes, and technologies you already have in place. It easily integrates with other systems and adapts over time to keep up with the pace of IT innovation. An easily customized, intuitive interface allows you to simplify administrative tasks without sacrificing flexibility. Your team's ability to rapidly respond to an incident is critical, and no viable threat is too small to investigate.
Phishing is one of the most common methods of infiltration because it's both effective and simple to execute, and most security operations are dependent on a growing combination of tools and manual processes to detect, research, and respond to the daily flood of potential attacks. This exhausts personnel, wastes precious time, and leads to costly mistakes. Swimlane drastically reduces resolution times while minimizing the potential for error by automating significant portions of the incident response process. This includes steps like submitting data to threat intelligence platforms for analysis, submitting attachments to a sandboxing platform for additional inspection, and quarantining infected devices and notifying impacted users. By typically automating as much as 80 to 90% of an IR workflow, Swimlane drastically increases the response capacity of your SOC without adding overhead.
At its core, cybersecurity is driven by high-value expert analysis. Burdening your security team with manual tasks like copying and pasting evidence, sending email notifications, and opening trouble tickets leads to slow response times, inconsistent investigations, and unresolved alerts. Through automation and orchestration, Swimlane equips your SOC for maximum efficiency and ROI. Protecting your business may not be simple, but it can be a lot easier.
10-4 Systems: Nonstop dispatch and freight marketplace
Carriers, are you paying too much money for a dispatch system? Are you dealing with multiple check calls or spending all day searching load boards? Are you losing money on empty miles? Then it's time for 10-4, the only free GPS-based dispatch system designed to help you manage your day-to-day dispatch operations. 10-4 developed Nonstop, a free mobile app and dispatch system just for you. This real-time dispatch workflow system reduces costs by matching you directly with freight providers and speeding up the receivables process.
Nonstop keeps your orders, invoices, and customers at your fingertips. Plus, it easily tracks your most valuable assets: your drivers, your trucks, and your trailers. Drivers simply download the free Nonstop mobile app to their smartphone, immediately providing real-time GPS tracking, instant status updates, and document uploading. You gain real-time visibility of your drivers on a live map, allowing you to communicate, get status updates, document uploads, and more.
And with Nonstop, you'll have access to 10-4's live freight marketplace, where you can post your empty trucks to our vast network of freight providers. We take your available trucks and automatically match them with high-quality freight in real time. This allows you to instantly receive offers, negotiate deals, and tender shipments on the exact type of freight you want. No more out-of-date postings, no mystery loads. Every 10-4 load is live and listed with a price. Simply put, 10-4 streamlines your business and increases your profits. 10-4: more freight, more often.
LogRhythm MDI Fabric
Your organization generates and receives an extraordinary amount of data in diverse formats from many sources. Processing and enriching that data to achieve enterprise-wide visibility and enable effective analytics is not only complex but a race against the clock. Rapid and accurate threat detection is crucial, as minutes or seconds can result in a damaging data breach. Successful defense involves providing your team not only pervasive visibility, but also the time and resources to prevent potential breaches.
Enter LogRhythm. Our patented MDI Fabric makes your data more powerful by preparing a highly consistent and predictable data set for accurate analytics. The result: clean, normalized data enriched with uniquely powerful contextualization and classification. MDI Fabric works out of the box, ensuring rapid time to value through LogRhythm Labs' comprehensive pre-built processing rules. This means your team can focus solely on security rather than developing and maintaining rule sets.
LogRhythm's MDI Fabric instantly dissects each log from across your IT environment, automatically parsing and inferring more than 100 unique metadata fields to provide unrivaled processing support for data sources and streams. To enrich your data, the MDI Fabric provides additional context so you can glean more information from your logs. LogRhythm's patented TrueTime function eliminates timestamp discrepancies, normalizing data across time zones, device clocks, and collection latencies. Meanwhile, our TrueGeo function uses IP geolocation to automatically determine the origin and destination of activity.
The MDI Fabric further enriches your data with a three-tier classification taxonomy, deciphering and decoding the data into actionable and vendor-agnostic information to enable rapid use case implementation. Meanwhile, risk-based event determination assigns a risk score to each log message based on defined parameters to help you determine which threats to investigate. LogRhythm's MDI Fabric deepens your understanding of your organization's log and machine data, enabling you to accurately identify and prioritize true threats and anomalies. Visit logrhythm.com to explore how LogRhythm's MDI Fabric can empower your analysts to safeguard your organization.
What we make for B2B teams
Four jobs, one vendor.
Explainers and demos
The homepage and demo-request video: one buyer, one problem, one product, one next step. Animated when the product is a screen or a system.
Sales enablement
Positioning films, use-case videos, and the two-minute piece a rep sends after the first call. Built to be re-versioned as the pitch changes.
Customer proof
Case study films and testimonials where the customer names the number that changed. Filmed at their office or remotely.
Kickoffs, conferences, booths
SKO openers, user conference films, keynote hype, and the silent booth loop that works a trade show floor.
BY INDUSTRY
SAAS AND SOFTWARE →CYBERSECURITY →MANUFACTURING AND INDUSTRIAL →HEALTHCARE AND MEDICAL →
Planning the whole program, not one video? Read B2B video marketing: what to make first.
Questions
Before you ask.
What is B2B video production?
Video made to move a business buyer through a long, multi-person decision: explainers that get a demo booked, product and use-case films sales can send, customer stories that supply proof, and the event and booth pieces that open a conference. The audience is a committee, not a crowd, and the video has to survive being forwarded to the CFO.
How much does B2B video production cost?
Animated explainers and product films run $215 per finished second: about $13,000 for 60 seconds and $19,000 for 90, everything included. Filmed customer stories and event pieces are quoted per shoot day plus post, with a one-day shoot plus finishing around $15,000. Every quote is fixed after one discovery call.
Which B2B companies have you worked with?
KnowBe4, LogRhythm, Securonix, Swimlane, Spyderbat, Deque, 10-4 Systems, JetPackED, CloudBlue, Trimble, KOIOS, and Teespring on the software side; Geistlich, Vegalab, and Prime Robotics elsewhere. Most of them for years, across several videos each.
Our sales cycle is nine months. Where does video actually help?
Three places, in order of payoff: the first-touch explainer that earns the demo, the follow-up video a rep sends after the call so the champion can forward it internally, and the customer story that arrives when procurement asks for proof. We plan the set together so each piece hands off to the next.
Can one project produce assets for marketing and sales?
It should. The 90-second explainer is the marketing cut; a 30-second version runs paid; a silent captioned cut goes on LinkedIn; the full piece and a use-case cut go to sales. We plan the cutdowns at the script stage, so every version was built on purpose.
Do you understand technical products?
We have explained SIEM, SOAR, endpoint security, accessibility testing, freight marketplaces, and human risk management to the people who buy them. You will not have to teach us the category. You will have to tell us what makes yours different, and that becomes the video.
Tell us who has to say yes, and what they need to see.
The product, the buyer, and the stage of the deal the video has to move. We'll come back with a plan and a fixed quote within two business days.