Exhibiting at FABTECH 2027?
Forty-two thousand fabricators and plant managers at McCormick Place, and the booth next to yours has a laser cutter running. A video with a voiceover is a video nobody hears. We make loops built for a machine hall.
361 DAYS UNTIL DOORS OPEN
At a glance
McCormick Place
Chicago
September 13 to 16, 2027
Attendees
Fabricators, engineers, plant managers
Exhibitors
Machines running live
Days
September 13 to 16
Is an understatement
Your screen competes with a press brake
The loudest floor
in metal fabrication and manufacturing.
FABTECH is the loudest floor in this list: presses, lasers, welders, and robots all demonstrating at once. The booth video is silent by necessity, and it wins by showing what the buyer cannot see from the aisle: the part coming off the machine, the tolerance, the changeover time, the cost per piece.
The buyer is an engineer or an owner-operator. Accurate first: real cycle times, real materials, captions with numbers. Then the motion design that makes it read from thirty feet.
Built for the McCormick Place floor.
Three formats cover every screen at FABTECH: a silent loop for the wall, an explainer for the demo station, and a use case film for the story. Pick one or stack them.
The Clock
Work backwards from September 13.
Every stage gets three weeks, and we hand over finished files two weeks before doors open. Start fourteen weeks out and nobody sweats. Nine weeks of production is the floor we've proven, year after year.
Start by Jun 7
14 weeks out
Paperwork and planning
Contract, kickoff, screen specs, references, schedule.
Start by Jun 28
11 weeks out
Outline and script
The message, the structure, and what still works with the sound off.
Start by Jul 19
8 weeks out
Storyboard
Every frame drawn and signed off before anything moves.
Start by Aug 9
5 weeks out
Animation or filming
Shoot or animate, then edit, final color, and render, cut to your exact screen dimensions.
Aug 30
2 weeks out
Delivery
Most clients ask for a week. We plan for two: a week of padding if anything goes sideways, and time to test on the real wall.
September 13
FABTECH 2027
Doors open
Your loop is on the wall before the first badge scans.
45 business days
The proven floor
Nine weeks, start to screen. That's the clock LogRhythm's RSA booth video ran on, every year, and it never missed the floor.
Inside nine weeks?
Need a rush order? No problem.
A dedicated team, a compressed clock, the same finish. Tell us when doors open and we'll be on the wall.
Call 720-722-2281Proof
Made for floors like this one.
Booth loops and explainers that ran at RSAC and on trade show and conference screens for tech companies. Click any of them and imagine yours on the McCormick Place floor.
Questions
Before you ask.
Our machine is the demo. Why do we need a video?
Because the aisle cannot see the cut, the weld, or the tolerance from ten feet, and the machine is busy with the person already in the booth. The loop shows the close-up result and the numbers to everyone walking past, all day, with the sound off.
Can you make the video from our own machine footage?
Yes. Send what you have, including phone footage from the floor; we stabilize, cut, caption, and design around it, and animate the numbers and diagrams the footage cannot show. If you want new footage, we plan it with your plant so production never stops.
What screen sizes work in a machine hall booth?
Big and high. A 55-inch or larger display mounted above eye level so it reads over the equipment, plus a tablet at the quoting counter. We deliver both cuts.
How much does a FABTECH booth video cost?
A 30-second silent booth loop starts around $6,500 and a 90-second explainer around $19,000, both at $215 per finished second with script, storyboard, design, animation, and revisions included. Re-versions of an existing master are a fraction of that. We quote a fixed price after one call and the screen specs.
Does our FABTECH booth video need sound?
No. Assume nobody hears it. The loop is silent-first: dynamic visuals, motion graphics, and large clear captions carry the message, and it still works if the booth next door is louder than yours.
When do we need to start for FABTECH 2027?
Twelve weeks of production plus two weeks of buffer before doors open means starting by June 7, 2027 for a new film. Nine weeks is the proven floor if approvals move fast. Later than that, call us: a re-version of an existing piece can move on a shorter clock.
McCormick Place doesn't wait.
Tell us your booth size, screen setup, and goal. We'll come back with a plan and a quote within two business days.