Corporate video examples: brand films, recruitment, and kickoffs that got used

“Corporate video” covers a lot: the about-us film, the recruitment piece, the sales kickoff opener, the conference hype reel. What they share is a company talking about itself, which is the hardest kind of video to make watchable. Here are six we made, and the choice in each that kept it from sounding like a mission statement.

1. Securonix brand film: refuse the cliché out loud

Watch the Securonix brand film. It opens: “This isn’t an uplifting video about humanity rising to new heights.” Then it shows the starlings, the athlete, and the clouds anyway, while the narrator explains why none of that matters and what the product actually does (SIEM with built-in UEBA and SOAR, a predictable price). Security buyers have seen every soaring brand film; this one wins by admitting it.

The decision: write the voice of the buyer’s skepticism into the script.

2. KnowBe4, The Power of Us: a brand film in 113 words

Watch The Power of Us. One minute, one idea (the human firewall), one line repeated with escalating specifics. Mixed media, live action, and motion graphics, built so it could open a conference and sit on a homepage.

The decision: one idea, said three ways, under a minute.

3. LogRhythm recruitment film: put the CEO on camera with a list

Watch the LogRhythm recruitment film. CEO Mark Logan gives five reasons to join, straight to camera, with b-roll of the actual Boulder office and team under each one. It is not cinematic. It is specific (interns hired full time, a bike-build for kids, a named diversity program) and a candidate can fact-check every line in an interview.

The decision: specifics a candidate can verify beat adjectives about culture.

4. Stone Fox Farm Creamery: let the owner explain the product

Watch the Stone Fox film. Bruce Chamberlain explains where the milk comes from (Jersey cows at Hilltop Farm), how many flavors they make, and which one is winning (chocolate salted caramel). There is no script; there is a good interview and a day of b-roll from milking to scooping. It is the about-us film every small brand should have.

The decision: a founder who knows the product is a better narrator than a voice actor.

5. RhythmWorld opener: thank the audience before you sell

Watch the RhythmWorld conference opener. A keynote opener for LogRhythm’s user conference. It spends its entire runtime on the audience (security professionals as “the front line”) and its last line on the event. In a room of customers, the company does not need to be the hero.

The decision: for a conference film, the audience is the subject.

6. Securonix sales kickoff: the number on a forty-foot screen

Watch the Securonix SKO film. Kinetic type, live action, and motion graphics built for a sales kickoff, with the customer count as the frame the whole piece builds to. An SKO film has one job: make the sales team feel the company is winning. Big type on a big screen does that better than testimonials.

The decision: design for the screen it will actually play on.

What makes corporate video get used

The videos that get used for years are specific, short, and honest about what they are. The ones that die on a hard drive are the ones that tried to be inspiring in general. If you are planning one, the brand video page has pricing and what to prepare, and the recruitment video page covers culture and hiring films. A one-day shoot with edit, color, sound, and cutdowns lands around $15,000; animated pieces run $215 per finished second.