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SaaS Video Production That Drives Activation and Adoption

We turn complex technology into stories people actually feel. Moonshine helps SaaS and technology companies bridge the gap between innovation and understanding—translating sophisticated products into visual narratives that resonate, showing not just what your technology does, but why it matters.

The Future of Human Risk Management is KnowBe4
SAAS - JetPackED
AIDA - Fighting AI with AI
KB4-CON 2025: Human Risk, Adaptive Defense
SAAS - Spyderbat
SAAS - DeQue
RSA 2024
Securonix Branding

The Problem With Most SaaS Videos

SaaS teams often hire video companies and end up with content that looks good on the surface, but fails to improve onboarding, activation, or trial-to-paid conversions. Most agencies don’t understand your onboarding flow, your activation metrics, or the nuances of explaining value within the first 7 seconds.

  • confusing onboarding

  • unclear UI flow

  • no activation-driving moment

  • pretty visuals, zero conversions

  • generic scripts not tailored to SaaS

What SaaS Teams Actually Need From a Video Partner

Real SaaS growth requires a partner who understands how your product works, where users get stuck, and how to communicate value fast. Moonshine builds videos specifically around your onboarding friction and activation goals, not generic motion graphics.

Onboarding Flow: reduce confusion during setup

Activation Moment: show success clearly and visually

Time-to-Value: communicate core value in seconds

Feature Clarity: UI-accurate screen animations

Conversion Design: video designed to move metrics, not just look good

Our Process for SaaS Video Production

Scriptwriting That Understands SaaS
Motion Design That Shows, Not Tells
Storyboard Built for UI
AI-Enhanced Production for Faster Turnarounds
Automox Overview | See what cloud-native endpoint hardening means for you

Videos We Make for SaaS Companies

Product Explainers
Onboarding Videos
Feature Launch Videos
UI Demo Videos
Trade Show Loops
Silent-First Visuals

Built for Events Like RSA, SaaStr, and Black Hat

RSA 2024
Silent-first, high-contrast visuals designed to cut through crowded conference floors and help buyers understand your value instantly.

Ready to Improve Activation, Adoption, and Conversion?

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