Increase e-commerce product conversion rates with the highest quality product images.

Excellent product images are the best descriptions of physical products that e-commerce sites can offer to their consumers. After all, “A picture is worth a thousand words”.

In e-commerce digital marketing the more words you write about your products the higher you will rank on search engines. Content is king on the internet. People search for products by typing in keywords in to search engines and they will find products with lengthy product descriptions before they find product listings with scant descriptions.

Online consumer conversion rates will rise only if the product images are attractive and enticing. The better the images of the products, the more convincing the e-commerce site. The best way to convince consumers to buy a product is by showing them what it looks like in all possible angles.

Showing consumers images of products that are clearly lit and well-presented, is the most important step in converting the visitor in to a paying consumer. Producing high quality e-commerce product images is one of the most important aspects of conversion rate optimization. Even more important than improving a landing page design, or conversion funnel is the best presentation of product images.

Products can often be used in many different circumstances. The best e-commerce product photographers will consider what the consumers want to see when they look for the product being sold. Consumers want to see the products in situations similar to their own. 1 single image for an e-commerce product is not enough. Simple images of the product in exclusion of the natural environment does not provide the full story of the product. It is necessary to have simple images of course. It is equally important to have images of the product in situations that consumers can easily relate to as well.

Increase product conversion rates by photographing the product in use as it will be used by the standard average consumer. They visitors will relate to the action the photo is representing. For example, selling a “Coffee Cup” with coffee being poured in to the cup. Another image of an actor drinking from the cup. A group of people drinking from several cups. Smiling people holding the cups around the water cooler. Finally, several images of the cup itself without anything else in the background.

Tell the story of your e-commerce products through visual photos that leave the visitors with a feeling of quality and trust. Reduce bounce rates by ensuring that consumers want to know more about the product. Groups of images will speak louder than all the text in the product descriptions. Allow the product images to guide the narrative of the story. Allow the visitors to make up their own minds about the products by showing them the visual version of the products.

Watch as the e-commerce product conversion rates increase as the product photography quality increases.