PRODUCT DEMO VIDEO SCRIPT TEMPLATE
Moonshine Media Group, moonshinemediagroup.com
Fill in the brackets. Read it aloud with a stopwatch. 2.5 words per second is a comfortable voiceover pace, so a 60-second demo is about 150 words and a 90-second demo is about 220.

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PRODUCT: [name]
AUDIENCE: [the one person this is for, by job title]
WHERE IT PLAYS: [homepage / demo request page / sales follow-up / trade show screen]
TARGET LENGTH: [60 / 90 / 120 seconds]
THE ONE THING: [the single sentence a viewer should repeat to a colleague]
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0:00 to 0:08  THE SITUATION (about 20 words)
Open on the viewer's day, not your product. Name the moment the problem shows up.
VO: [ "Every Monday, ___ has to ___ before ___ can ___." ]
SCREEN: [ the real-world scene or the dashboard the viewer already stares at ]

0:08 to 0:15  THE COST (about 15 words)
What the problem costs in time, money, risk, or reputation. One number if you have one.
VO: [ "That takes ___ hours a week, and one miss means ___." ]
SCREEN: [ the number, large ]

0:15 to 0:22  THE TURN (about 15 words)
Introduce the product by what it does, not by its category.
VO: [ "[Product] does ___ automatically, so ___ happens in ___." ]
SCREEN: [ product name and the first real screen ]

0:22 to 0:55  THE DEMO, THREE BEATS (about 75 words, 25 each)
Show the product doing the thing. Each beat is one screen, one action, one result. Keep the cursor honest: one click per beat.
Beat 1, VO: [ "First, ___." ]      SCREEN: [ screen, action, result ]
Beat 2, VO: [ "Then, ___." ]       SCREEN: [ screen, action, result ]
Beat 3, VO: [ "And when ___, ___." ]  SCREEN: [ screen, action, result ]

0:55 to 1:05  THE PROOF (about 20 words)
A customer, a number, or a named integration. Real or leave it out.
VO: [ "[Customer] cut ___ from ___ to ___." ]
SCREEN: [ logo or the before/after number ]

1:05 to 1:15  THE ASK (about 15 words)
One action. Say it once.
VO: [ "See it on your own data. Book a demo at ___." ]
SCREEN: [ URL, product logo, nothing else ]

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CHECKLIST BEFORE YOU SHOOT OR ANIMATE
[ ] The first sentence is about the viewer, not the product.
[ ] Every screen shows a result, not a menu.
[ ] Word count matches the target length at 2.5 words per second.
[ ] Any number on screen is one you can defend in a sales call.
[ ] Synthetic data is clean: no real customer names, no lorem ipsum, no 2019 dates.
[ ] A 30-second cut can be lifted from beats 1 to 3 plus the ask.
[ ] The ask points to one URL.